Creative Strategist

A fast-growing DTC men's hygiene brand is looking for a Creative Strategist to take full ownership of their creative output.

You'll be leading a full in-house creative team, working with agency partners, and running a testing operation that's moving to 200 creatives a month.

If you know how to develop winning direct response ads, lead a creative team, and thrive in a high-output environment where performance is the main scorecard, this role is for you.

WHO THEY ARE

They are a fast-growing DTC men’s hygiene brand focused on natural personal care products. What started as a garage brand just two years ago has quickly evolved into one of the fastest-growing brands in the category.

The team is founder-led, highly performance-driven, and built around rapid iteration, strong creative, and direct customer feedback loops. Their goal is ambitious: scale aggressively, compete with major category leaders, and become one of the defining brands in the space.

If you're someone who wants real ownership, direct access to leadership, and the chance to work on a brand with genuine momentum, you'll fit right in.

This is a fully remote, full-time role.

WHAT’S IN IT FOR YOU

Creative ownership: Take full ownership over creative direction, testing priorities, and performance-driven ideation
Direct collaboration with founders: Work closely with a founder-led team deeply involved in growth and creative strategy
High-volume testing environment: Significant creative volume and aggressive scaling goals create real opportunities to produce winning ads at scale
Lead the creative system: Help shape how the entire creative department operates, scales, and improves over time
Creative freedom and autonomy: Full autonomy to propose, prioritize, and execute new ideas quickly
Performance-based bonus: Get rewarded directly when your creative drives results and scales spend
Long-term growth path: Opportunity to evolve into full ownership of creative systems and potentially a broader CMO-level role over time

WHAT YOU’RE GETTING INTO

This role is focused on scaling creative output quality, testing velocity, and performance across Meta and future acquisition channels.

You will:

Research new trends, audiences, hooks, and creative angles capable of unlocking new scale opportunities
Analyze ad account performance and identify winning patterns across creatives, hooks, formats, and messaging
Write scripts, develop concepts, and create performance-driven creative built for Meta acquisition
Build detailed creative briefs and provide revisions, QA, and feedback to editors and creators
Collaborate closely with video editors, agencies, creator outreach, and founders to improve output quality and execution speed
Help scale creative testing volume to 200 creatives a month while maintaining strong performance standards
Participate in weekly creative and performance reviews to improve feedback loops between ads and results
Contribute directly to creative direction and growth strategy as new channels like TikTok Shop and Taboola are introduced

WHO YOU ARE

You have 3+ years of experience working with DTC brands doing $20M+ in annual revenue
You understand direct response creative deeply: hooks, scripting, UGC, VSLs, native images, and performance-driven ad structures
You are comfortable researching trends, developing new angles, and translating insights into scalable creative concepts
You can operate with full autonomy without needing constant direction
You are proficient with Meta Ads, Notion, Claude, Foreplay, Atria, and AdSpy
You are fluent in English
Bonus points if you have:

Experience with consumable niche in the DTC space
Familiarity with TikTok Shop creative or native/display formats like Taboola

WHAT SUCCESS LOOKS LIKE

30 Days: Winning creatives are already taking spend, showing strong early signals, and contributing fresh angles and concepts into the ad account.
60 Days: Creative testing volume and quality have increased significantly, with multiple concepts actively scaling and stronger feedback loops driving faster iteration.
90 Days: Your creatives consistently become some of the top-spending assets in the account, while the creative system operates with higher output, stronger structure, and improved performance.