Are you a performance-driven creative strategist ready to own the full testing engine for a direct response brand that isn't afraid to spend big on a winner? This is your opportunity to run your own pod, with editors and a media buyer building off your ideas, at a company that's been doing DR at serious scale for over a decade.

They're running around $500K a day right now, across digital programmes and supplements sold to a market that keeps producing new personas to chase.

If you write full briefs and scripts yourself, know how to find personas your competitors miss, and want full ownership of the creative rather than approval to ask for, this role is for you.

WHO THEY ARE

A US health and fitness company that's spent over a decade building direct response campaigns that convert. Two product lines, digital programmes and supplements, sold to an audience with no shortage of new problems to solve for. The creative department is being rebuilt from the ground up into pods, and you'd be one of the first strategists to help shape it.

The bar on how people work is high, and they're direct about it:

Obsessed with the craft, not clock-watchers
Find a way instead of waiting on perfect instructions
Take pride in owning the top-performing ads in the account
Action and results over meetings and enthusiasm
Products that genuinely work, and a team that cares that they do

This is a fully remote, full-time role.

WHAT'S IN IT FOR YOU

You get your own pod of editors and a media buyer building off your strategy
Real budget behind your work, with room to scale winners fast
Top-of-market pay, plus commission on your scaling ads
You call the shots on your own work, without layers of approval slowing you down
From brief to edit to sign-off, the creative is entirely yours before it ships
Dashboards, ad accounts, split tests, and a data team are all on tap whenever you need them
Two offer categories, digital and supplements, mean testing volume never dries up
A built-in path to running the wider creative engine as the department scales

WHAT YOU'RE GETTING INTO

You decide which angles, hooks and formats get built each week, and own that roadmap
You do deep research to find personas and language competitors' ad libraries can't show you
You map personas and buyer psychology to unlock angles most strategists miss entirely
You write full briefs and scripts yourself, covering the hook, the offer, and the story that gets someone to buy
You match the creative to the funnel: quiz funnel, VSL, advertorial, knowing why each needs a different build
You brief and direct editors from concept to a finished, world-class cut
You read your own ad data and know exactly why something won or lost, not just that it did
You're fluent with AI and use it as a core part of your daily workflow
You stay on top of DR trends and bring them into testing early

WHO YOU ARE

You've spent 4+ years in DTC performance marketing, setting creative strategy, testing it and executing it yourself
You have a track record of top-scaling ads, and it shows across every account you've worked on
You do deep research, pulling from reviews, forums, comment sections, and competitors
You write your own briefs from start to finish, backed by deep research and a sharp understanding of how to find and map personas competitors can't see
You move fast from idea to live, without cutting corners, and you back that up with a high hit rate
You know how to analyze winners and losers and iterate toward the next win based on data
You've directed editors or a small creative team before, and are ready to build that out further
You've used AI in your process and can point to what you kept and what you threw out

Bonus points if you've: