Creative Strategist (Blackout Blinds & Home Solutions Brand)

The largest DTC blackout blinds brand in the US grew to a $25-30M business almost entirely on organic content: 50 to 60 creators posting every day, pulling in around 10 million views a day. Paid social is the next growth channel, and the plan is to take the business to $100M next year.

Getting there means making paid social as strong as the organic engine, and that starts with creative. The brand needs a strategist who digs deep into the customer, finds untested personas and angles, and turns them into a creative direction that gets sharper every week, with a direct hand in whether the brand reaches $100M.

WHO THEY ARE

The brand got its start by noticing one thing: most blackout products aren't actually blackout. Their fix, a custom track-and-frame system that seals the entire window perimeter, turned a product gap into a category leader, built without outside funding.

Working here looks nothing like working at a typical $30M brand. There's no layer of management second-guessing decisions, no month-long feedback cycles. The way the team operates reflects the same straightforward logic:

• You run your function end-to-end: Remote-first, fully autonomous, no micromanagement.

• Fast and direct communication: Honest feedback, short loops, high pace.

• Serious growth targets: $30M to $100M in a year.

This is a fully remote, full-time role.

WHAT’S IN IT FOR YOU

• Full Ownership: Senior Creative Strategist role with real ownership. The testing system is in place; you own the strategy and creative direction that runs on it.

• Direct Impact: Your work is the primary unlock for the brand hitting $100M.

• Performance Upside: Bonus tied directly to your top-performing creatives.

• Growth Path: Fully hands-on to start, with a path to team lead once results are proven and the creative team grows.

• Learning Budget: $1,000–$2,000/year for courses, training, and mentorship.

• Leadership Access: You report directly to the head of paid growth and work closely with the founder. No middle management, no bureaucracy.

• Time Off: 25 days paid vacation per year.

WHAT YOU’RE GETTING INTO

• Own the end-to-end creative strategy for Meta, moving the account from repurposed organic content to purpose-built performance creative.

• Develop 5–10 new creative concepts per week, including hooks, angles, scripts, and CTAs, with a focus on hitting a 10% monthly hit rate.

• Analyze performance data (CPA, ROAS, Hook Rate, Hold Rate) to identify why ads are winning or losing and translate those insights into the next testing batch.

• Run several creative directions in parallel, dedicating each one to an in-house editor, with briefs that keep production high-volume and high-quality.

• Build on the existing creative testing system, keeping the roadmap and "learnings database" sharp so every test contributes to a documented strategy.

• Lead deep customer and competitor research to define the personas, pain points and angles worth testing, starting with audiences the brand hasn't reached yet, such as health-conscious buyers.

• Use AI tools (Claude, Midjourney, Runway, etc.) to speed up research and production, while the strategic thinking stays your own.

WHO YOU ARE

• You have senior, hands-on experience in creative strategy (not just media buying), specifically within the DTC ecommerce space.

• You have a proven track record of creating and scaling Meta ads, with the ability to speak to specific spend levels, ROAS, and hit rates.

• You are a strategic thinker who can explain the why behind every winner: the persona, the pain point and the angle, not just the spend.

• You are data-fluent and comfortable inside Meta Ads Manager, pulling insights beyond surface-level metrics.

• You understand direct-response psychology and can apply it on-brand, without gimmicks or exaggerated claims.

• You use AI critically: you check and challenge its output, and the thinking stays yours.

• You are a clear communicator who can write briefs so precise they require zero follow-up questions from editors.

• You learn fast. You actively consume marketing content, newsletters, and communities, and adapt quickly as platforms and tactics change.

• You thrive in a scrappy, hands-on environment and prefer executing to managing large, slow-moving teams.

WHAT SUCCESS LOOKS LIKE

• 30 Days: Ad account audited, personas and competitor landscape mapped, first 5 creative angles identified. First 10–15 ad batches delivered through the existing testing system.

• 60 Days: Weekly testing rhythm running at 6+ batches. First-month winners in iteration, new formats in play, long-form copy, statics, AI-assisted content.

• 90 Days: Creative engine fully operational. Hit rate benchmarks established, a clear path to scaling Meta spend well beyond $600K/month based on creative output.