Chief Creative Ad Strategist

Every winning angle, hook and format this supplement brand runs on Meta will start with you.

The products already sell on Amazon and in retail. Now the founders are going all-in on Meta, in one of the hottest categories on the platform, and they want one person to own the creative, from the first concept to the full team.

This isn’t a seat on someone else’s creative team. You write the playbook, prove the angles, then build and lead the strategists and AI video editors who scale them.

WHO THEY ARE

A US supplement brand in cellular energy, healthy aging and sports nutrition, with products already selling on Amazon and in retail and a new creatine and electrolyte sachet heading into stores. Proven products, founders ready to invest, and one big ambition: become the leading supplement brand on Meta. That’s the challenge, and it’s yours to lead. The team is lean and international, with people across the US, Latin America and Asia.

• Founders who ask questions and actually listen to the answers

• Small team, fast decisions, zero layers of approval

• Products people already buy, so you’re scaling demand rather than proving it

This is a full-time, remote contractor role. US-based candidates will be hired as employees; international candidates will be brought on as contractors.

WHAT'S IN IT FOR YOU

• The top creative seat: You report straight to the founder. No creative director, no committee. Your playbook becomes the brand's playbook.

• A team built around your strategy: The plan is a full creative team of strategists and AI video editors, and you're the one who hires and leads it.

• Editors ready when you are: The founder already works with editor teams who can plug in as soon as your angles land, so volume is never the bottleneck.

• The category everyone wants to be in: Supplements are where the boldest direct-response creative on Meta is happening right now. The founders want long-form AI song and story ads, AI UGC and VSLs, and the AI tools to build them.

• A blank canvas: No inherited fatigue, no legacy angles, no one else's testing system. You set the direction from day one.

WHAT YOU'RE GETTING INTO

• Write the creative playbook from scratch, starting with deep research into the top supplement brands on Meta, their offers and what's working in the Ads Library

• Build long-form direct-response video, including 7 to 10 minute AI song and story ads, alongside VSLs, AI UGC and founder or customer-led content

• Work hands-on in AI video tools like Higgsfield to get from idea to finished ad fast

• Test the products head to head and find the angles, hooks and audiences worth scaling

• Shape the path from ad to landing page, feeding into advertorials, listicles and offer structure

• Brief AI video editors so tightly the first draft is close to final

• Hire, train and lead the strategists and editors who come in behind you

• Set a clear testing and reporting rhythm so the founders always know what's winning and why

WHO YOU ARE

• You've led creative strategy for direct-response supplement brands on Meta, with real spend behind your ads

• You know the long-form AI song and story ad style that brands like Resilia and Lymphoria run, and you've built ads in that format

• You're hands-on with AI video tools like Higgsfield, not just briefing others to use them

• You understand direct response fundamentals: hooks, angles, awareness levels and offer framing

• You understand DTC funnels, from advertorials and listicles to subscription offers

• You've managed creatives before, or you're ready to build and run a team

• You want to go all in on one brand, full-time, rather than juggle freelance clients

• You communicate clearly and can bring founders along with your thinking

Bonus if you've:

• Edited your own ads in CapCut, Premiere, or similar

• Worked as a media buyer before moving into creative

• Worked in sports nutrition, creatine, or longevity supplements

• Helped an Amazon or retail brand launch a DTC channel

WHAT SUCCESS LOOKS LIKE

30 days: You've audited the brand, its competitors and the top-performing supplement ads on Meta. You've presented the creative playbook with priority angles, and the first tests are live, including at least one long-form AI story ad.

60 days: New concepts ship every week inside a clear testing framework. Early winners are identified, the founders get a weekly view of what's working, and you've defined the first hires you need.

90 days: Winning creative is scaling profitably on at least one product, and your first editors or strategists are working from your playbook.