A fast-growing DTC brand in the beauty space, already at 8 figures and scaling to 9, is building one of the strongest creative teams in the industry. Creative is their biggest growth lever, and they're hiring A+ strategists who know how to write winning ads, find net-new angles, and turn every ad into a clear learning.
YOUR MISSION
Own a creative pipeline end to end. You'll research the customer, find the angle, write the script, brief the editor, read the results and iterate. Every week you'll produce net-new concepts that take ad spend and expand who the brand can sell to.
You'll lead your own pod of editors inside a team of 4 to 5 strategists, reporting to the Head of Creative.
This is a remote, full-time contractor position with daily overlap with US Eastern time and a strong emphasis on performance-based growth.
WHAT’S IN IT FOR YOU
Earn a percentage of ad spend on the winning concepts you create. When your ads scale, so do you.
Lead your own pod of editors and own your pipeline from research to results.
A clear growth path: Creative Strategist → Lead Creative Strategist → Head of Creative → Head of Growth → CMO.
Real budget behind your ideas at a brand pushing toward 9 figures.
Work from anywhere alongside the founder and operators behind 8 to 9 figure DTC brands.
WHAT YOU’RE GETTING INTO
Dig through Reddit threads, reviews, comment sections and ad libraries until you find the pain nobody's saying out loud, then write hooks in the customer's own words.
Produce 15 net-new concepts every week (scripts and briefs your editors can run with) without letting quality slip.
Find new angles, formats, concepts and avatars that expand the brand's reach and take spend.
Write direct-response scripts and copy for Meta that drive clicks, engagement and conversions.
Read your own data (hook rate, hold rate, CPA, ROAS) and make your own kill, iterate and scale calls.
Run tight feedback loops so every ad, win or lose, produces a clear learning for the next round.
Build creative strategies for new product launches that generate traction fast.
WHO YOU ARE
2+ years as a direct response marketer or creative strategist, in-house at a DTC brand or at a creative agency.
You've personally written winners: at least one concept you authored spent $100K+ profitably, at a brand or agency spending $1M+ a month on Meta.
You think in hooks, awareness levels, angles and avatars, not aesthetics, and can explain mechanically why an ad won or failed.
A researcher first, writer second. Ads are made in the research, not the edit.
Strong command of Meta Ads Manager, with no need for a media buyer to translate the numbers for you.
Radically coachable. You take a brutal critique and come back with a better version, not a defence.
Obsessed with ads. You keep a swipe file nobody asked for and break down ads in your own time.
Able to hit high volume week after week without quality dropping.
Bonus Points If You Have
Experience writing winning ads in beauty or skincare, especially selling to women.
Knowledge beyond creative strategy, such as funnels, landing pages and offers.
WHAT SUCCESS LOOKS LIKE
30 Days: Onboarded, deep in customer research, leading your pod and shipping full weekly concept volume.
60 Days: Concepts live and taking spend, iterating on early winners.
90 Days: Consistently producing winners, running tight feedback loops and building frameworks the team scales from.
Creative Strategist
Remote · Full-time