There's a certain high in writing a line that makes someone stop scrolling and reach for their card. If you know that feeling, this job runs on it every week. 

You'll write the concepts behind the ads for a fast-growing German DTC beauty brand spending €110,000 to €120,000+ per month on Meta, and you'll find out within days whether your idea won or lost. No queue of approvals to water it down first. Just you, the founders who built the brand, and a live account you get to keep making sharper.

WHO THEY ARE

A founder-led DTC beauty brand scaling fast on Meta. They run lean: a small in-house creative team producing 10 to 15 high-conviction concept briefs every week, with a lead editor and a bench of video editors turning briefs into finished ads fast. Culture is professional, process-driven, and detail-obsessed: they run on clear SOPs, weekly reviews, and a shared belief that if you're not fully invested in the brand, this isn't the seat for you.

• Fully async, output-driven team

• Weekly creative and performance reviews, no surprises

• Direct line to the founders, not layers of approval

• High standards, fair and consistent about it

• First hire ever in this exact role, meaning real room to shape it

This is a fully remote, full-time contractor role.

WHAT'S IN IT FOR YOU

• Direct access to the founders. No creative director filtering your ideas through three rounds of approval. You'll work straight with the people who built the brand and know it better than anyone.

• Own the concept pipeline. You won't be one voice in a crowded room. Once you know the brand, you're trusted to prioritise and propose what gets tested next.

• Bonus tied to spend growth: Performance bonus tied directly to ad spend growth. As your winning creatives scale the account spend, so does your upside.

• Fully async, fully remote. Work from wherever, on your own schedule, as long as the briefs land on time and the quality holds.

• Get in early. This role has never existed here before. How it evolves is partly up to you.

WHAT YOU'RE GETTING INTO

• Write 10 to 15 concept briefs for Meta ad creative weekly, from your own ideas and from founder direction.

• Turn performance data (tracking spend, hook rates, and ROAS with a target blended ROAS of 2.5+) and iteration requests into sharper next-round concepts.

• Brief and give feedback to a video editing team—and manage revisions in Frame.io—producing a high volume of ads a week.

• Conduct light research and analyze winning ads scaling past €100,000+ in spend to keep concepts fresh and grounded in what's actually working.

• Collaborate daily in Notion and Slack, with a weekly call to align on testing priorities.

• Build a deep enough grasp of the brand voice that founders stop needing to rewrite your work.

• Take on more creative direction and autonomy as you prove you know the brand, including helping guide potential US market expansion.

WHO YOU ARE

• You have a proven track record writing direct response concepts for DTC brands running on Meta.

• You've written high volumes of ad concepts under real testing pressure, not just the occasional campaign.

• You're comfortable working in Notion, Slack, and frame.io.

• You take performance data seriously and use it to inform your next concept, not just your last one.

• You're the kind of person who takes ownership of a brand rather than treating it as a client account.

• You take feedback well and don't repeat the same mistake twice.

• You can work full-time with meaningful overlap for team calls, regardless of your base timezone.

Bonus if you've:

• Worked on a beauty or personal care brand before

• Written direct response copy for a brand making bold, high-conviction product claims