A brand launched in 2025 with one product that did $5M in its first year. Now, it’s on track to do $30M+ in its second year, with a goal of $100M/year in 2027.
They are currently looking for someone to help scale their Meta ad spend from $1.2M-2M/month to $5M/month. The founder you’ll be working with also runs a second brand at a $180M/year run rate. He started that health brand 2.5 years ago and scaled it almost entirely with Meta ads.
WHO THEY ARE
A health supplement brand built on the idea that a genuinely strong natural anti-inflammatory product was being badly under-marketed by everyone else in the category. One SKU took them to a $30M/year run rate in second year, and they're now scaling toward $100M+. Currently, they have a team of 3 creative strategists only. (all directly trained by the founder, just as you’ll be trained)
The founder you'll be working directly with also runs a second brand currently at a $180M/year run rate, built almost entirely on Meta ads in just 2.5 years. That track record isn't background context; it means you'll be working alongside someone who has already cracked paid social at scale and brings that compounding knowledge directly into this brand's growth strategy.
Work happens without noise:
Async-first, fully remote, meetings kept to a minimum
Direct and low-ego: people say what they mean and move on
Everything is documented. SOPs and frameworks exist for a reason
Ownership is rewarded; needing daily direction is not a fit here
This is a full-time, remote contractor role.
WHAT'S IN IT FOR YOU
Uncapped upside. 2.5% of spend on your own creative, on top of base. OTE runs $40k-50k+/month for top performers. (July was a slow month and the top performer still managed to make $38,000)
High autonomy. You own your concept pipeline. Angles and offers are set collaboratively, not handed down.
A genuine growth track. Strategist to Senior Strategist to team leadership as the brand scales toward $100M+, and they promote from within.
Schedule flexibility. Fully remote with real flexibility when you work.
WHAT YOU'RE GETTING INTO
Write long-form static, native ads copy or video scripts (whichever is your core skillset) as your core daily output
Own your own concept pipeline from research to brief to test to iteration (editors will manage editing)
Mine competitor ad libraries constantly for what's working and why
Brief editors on execution, then review what comes back (if you’re writing video concepts)
Read your own performance data and know exactly how your concepts are doing against CPA and MER
Bring your own angles to the roadmap, not just execute what's assigned
Sit in a weekly cadence with the Head of Strategists on what's winning, what's dying, and why
WHO YOU ARE
You've got 12+ months as a direct response copywriter or creative strategist, ideally in supplements or health DTC
You've personally written long-form native ads, or VSLs at real spend, not just shipped volume
You're fluent in Meta Ads Manager and comfortable in tools like Motion or Airtable, or you pick up new tools fast
You can articulate exactly why an ad won or lost, not just that it did
You think in CPA and conversion first, aesthetics second
You communicate proactively without needing to be chased
You're comfortable in a compliance-conscious category and know how to write around health claims properly
WHAT SUCCESS LOOKS LIKE
First 30 days: Fully ramped on the frameworks, the product, compliance boundaries, and the competitor landscape. Shipping your first concepts under review.
First 60 days: Running your own concept pipeline independently at target weekly volume, with quality consistently passing review without hand-holding. Winners starting to land in the scaling campaigns.
Creative Strategist (Hydrogen Supplement Brand)
Remote · Full-time