Do you want to take ownership of creative in a brand at the point it enters the U.S. market?
We’re looking for a Creative Strategist to own how creative is developed, tested, and scaled across paid social.
You will work directly with the founders to build a structured, performance-driven creative function that supports customer acquisition in a highly competitive environment.
WHO THEY ARE
A DTC group operating in the supplement and health space, currently generating $4–5M in annual revenue. After several years of performance in European markets, they are now focused on launching a new premium, custom-formulated subscription-based brand in the U.S.
The team is lean with clear ownership and a strong focus on execution::
Each person owns their area end-to-end without fragmented responsibilities or handoffs
Ideas move quickly from concept to testing, with a strong focus on output
Creative and strategy decisions are guided by results, not opinions
The structure is intentionally lean, with direct access to decision-makers
Decisions are made quickly, with a bias toward action over overplanning
This is a remote, part-time contractor role.
WHAT’S IN IT FOR YOU
Ownership & Impact: Lead the creative strategy in a new market launch
Growth opportunities: Clear path to a Creative Director role as the brand portfolio expands
Founder exposure: Work directly with experienced operators and be involved in key decisions
Flexibility: Remote setup with autonomy over how you manage your work
Environment: Join a lean, performance-driven team focused on execution and results
WHAT YOU’RE GETTING INTO
Own and execute the creative strategy across Meta, including ads, landing pages, and presell flows
Build a structured testing approach to identify and scale effective creative concepts
Lead a team of editors, providing clear briefs and feedback to improve output quality
Identify and manage UGC creators to produce content aligned with performance goals
Analyze performance metrics such as CTR, CVR, and CPA, and adjust direction based on results
Work closely with the founders to align creative with growth targets and budget allocation
Contribute to positioning, messaging, and offer development for the U.S. market
Support the launch of new products and ensure creative aligns with long-term brand direction
WHO YOU ARE
You have 3+ years of experience in DTC creative strategy or performance marketing
You understand how creative drives performance on Meta and can link output to results
You can translate customer insights into clear creative direction and concepts
You are comfortable giving feedback and improving the output of editors and creators
You work independently, take initiative, and are comfortable in a fast-paced environment
Bonus points if you have:
Experience in the supplement, wellness, or male performance space focusing on Monthly Recurring Revenue
Experience working on early-stage brand launches
WHAT TO EXPECT FROM THE RECRUITMENT PROCESS
Intro Chat: A short conversation to understand your background and experience
Founder Interview: A deeper discussion focused on your approach to creative strategy and how you think about performance
Practical Task: A short task to assess how you approach briefing, analysis, and creative improvement
Final Call: A final conversation to review your task and align on expectations and next steps
Remote · Part-time