Executive Assistant

Most founders lose hours every week to follow-ups, task lists and chasing people. These two want that time back, and you're the one who gives it to them. Every request lands with you first: you sort it, handle it or hand it off, and bring back only the decisions that need them.

That's day one. From there, you grow into running HR for a 100+ person DTC brand that is nearly doubling its ad spend this quarter, and on toward Chief of Staff.

If you love taking work off a leader's plate before they ask, building systems that make a fast team run cleaner, and earning your way into a real leadership seat, keep reading.

WHO THEY ARE

A US-based DTC supplement brand built on Shopify, founded by two operators who ran multiple ecommerce stores before this one. Their mission is to make supplements simpler and better: well-built products and protocols instead of a cupboard full of proprietary blends. Nearly two years in and heading into another big Q4, they have 120+ people in Slack and a core team of around 20, kept deliberately lean with AI and strong systems.

They like keeping things simple:

• Problems and KPIs, not step-by-step instructions

• Fast replies, real ownership, zero corporate stiffness

• A lean team, so more reward for the people who deliver

• Prove yourself and the bigger role follows, fast
  

Note: This is a fully remote, full-time contractor role. Work from anywhere, as long as you overlap with the founders on US Eastern Time.

WHAT’S IN IT FOR YOU

• A real path, already mapped out. Start as EA, begin leading HR around day 45, run it by day 60 and work toward Chief of Staff from day 90, paced by how you perform.

• A direct line to both founders. You work with the co-founders every day and get mentored by them directly, with no layers in between.

• Rewards that follow results. The brand pays objective-based bonuses for delivering priority projects on time, and team members in HR and video editing have recently earned completion bonuses.

• A business about to scale hard. Ad spend is set to almost double from October to the end of December, so the systems you build get tested at real volume straight away.

• Room to build, not just maintain. Slack structure, Notion and Miro boards, meeting rhythms, onboarding and the org chart are yours to design, with your authority growing as you earn trust.

WHAT YOU’RE GETTING INTO

• Run the founders' front door: capture every request, idea and task from Slack messages and meeting transcripts, then decide whether to handle it, delegate it or park it.

• Keep the top three locked: turn monthly planning sessions into a simple board with the three priorities that matter, plus a separate list so nothing else gets forgotten.

• Shield the founders from busywork: today, routine HR updates and follow-ups land straight with the founders. Your goal is for those to be resolved before they ever reach them.

• Chase delegated work to done: track everything handed to the team, follow up before anyone has to ask and report back with progress, blockers and the decisions that need founder input.

• Step into HR leadership: work alongside the current HR lead and a mostly Philippines-based HR team on hiring, onboarding, contracts, meeting attendance and team output, then take the lead.

• Build the operating system: reorganise Slack, set up Notion and Miro boards, keep the org chart current and introduce quarterly planning and meeting structures.

• Cover everything else that matters: meeting coordination, travel logistics, research, decision prep and some personal tasks for the founders.

WHO YOU ARE

• You've worked directly with a CEO or founder, owning their priorities and follow-ups rather than just their inbox.

• You have hands-on Shopify ecommerce or online sales experience, in any role. You understand how a DTC brand runs day to day: ads, creative, customer service and fulfillment.

• You've delegated work across a team and made sure it actually got finished.

• You've handled people matters such as hiring, onboarding, contracts or performance conversations, and you want to lead an HR team.

• You are detail obsessed. You triple-check before handover, and your work never needs redoing.

• You reply fast and stay visible: 10-minute replies during working hours, happy to jump on spontaneous calls, no long silent gaps. Your written and spoken English is excellent.

• You pick up tools fast. Slack, Notion and Miro feel like home, and you're comfortable building structure from scratch.

• You've genuinely taken work off a leader's plate without being asked, not just kept their to-do list tidy.
  

Organized is the baseline. The real fit is someone who spots busywork before it reaches the founders and gets rid of it, and who wants to grow with a business long term rather than keep a tidy job description.

Bonus if you’ve:

• Worked at a supplement, health or wellness brand

• Sold on Amazon as well as Shopify

• Supported two leaders with different priorities at once, or helped a founder-led startup grow from its early days

WHAT SUCCESS LOOKS LIKE

30 days: You know the brand, the people, the culture and the workflows. Founder requests flow through you, the first top-three priority board is live and you're clearing outstanding HR work alongside the current HR lead. Nothing you hand over needs a second check.

60 days: You started leading HR around day 45 and now run HR execution fully. Routine HR updates no longer reach the founders, delegated work is tracked to completion and the founders get a clear, regular report on progress, blockers and decisions.

90 days: Slack, Notion, the org chart and quarterly meeting structures are in place and actually used. You're shaping culture, helping the founders with bigger decisions and are close to stepping into Chief of Staff.