Executive Assistant to The Founder

Right now, the founder of one of the fastest-growing D2C brands in the UK is spending his time on logins, PDF replies, and calls he doesn't need to be on. That's the problem this role exists to solve.

The business just launched in the USA. It's also in the early stages of a potential fundraise. Both of those landed on top of everything else, and the founder's two highest-value activities, making ad creative and training the team, are getting squeezed by admin that should never have reached him in the first place. He needs someone sharp enough to absorb it all and run with it.

WHO THEY ARE

A fast-scaling, founder-led ecommerce brand in the health and wellness space, built on Shopify and backed by a strong subscription base. They're the fastest-growing D2C brand of their kind in the UK, now opening a new market in the US and preparing for a possible fundraise. The culture is high-trust, direct and fast: best idea wins, feedback is quick and honest, and people are given real room to run.

• High-trust: if you're competent, you get autonomy fast

• Blunt, quick communication, not a lot of process or politics

• Growing faster than the org chart

• Founder is hands-on, moves fast, and expects the same

This is a fully remote, full-time role. Open to either employment or contractor status, whichever suits your location.

WHAT'S IN IT FOR YOU

• Direct line to the founder. No layers, no politics. You'll work daily with the person actually building the business, with visibility across a US market launch and a live fundraise.

• Real autonomy, fast. Trust is earned quickly here. If you're good, you won't stay in a reactive lane long: the path runs toward owning full projects, then a Chief of Staff style remit.

• A genuine learning budget. £5,000 a year to spend on your own development, no restrictions on what you pick.

• Whatever tooling makes you faster. Full AI tooling access and the expectation that you'll use it well.

• Flexibility that actually means something. Only six hours of daily overlap required. The rest of your schedule is yours.

• Room to grow the role around you. This is a brand new position with no fixed script. It gets shaped by what you're good at.

WHAT YOU'RE GETTING INTO

• Own the founder's inbox and calendar end to end: triage everything, kill or handle what you can, and only surface what genuinely needs his input

• Chase and close open threads with suppliers, 3PL, agencies and service providers so nothing sits waiting on him

• Absorb the ad-hoc internal requests currently landing on his desk, like access, logins and one-off fixes, and route them properly

• Sit on calls he doesn't need to be on and report back the outcome, not a transcript

• Run point on live projects such as fundraise material and US launch admin, doing the gathering and organising so he can focus on the judgement calls

• Screen CVs and coordinate interviews as the team keeps hiring

• Handle creator and influencer communications until that hire is in place

• Build simple process and documentation as you go, so the business stops depending on one person's memory

WHO YOU ARE

• You have 3+ years supporting a founder, CEO or exec inside a fast-growing company, ideally ecommerce or D2C

• You've owned projects end to end, not just kept a diary and cleared an inbox

• You're a generalist who has handled whatever came up: logistics, suppliers, comms, legal admin, hiring admin

• You move fast, reply fast, and act without waiting for a written brief

• You read between the lines and know what needs escalating versus what you can just handle

• You're calm and organised under pace, not scrappy for the sake of it, but never slow

• You're comfortable holding genuinely confidential information: financials, investor material, salaries, supplier terms

• You've worked remotely as part of a distributed team

• You're fluent in English, spoken and written, and comfortable representing the founder to suppliers, partners and creators

• You're proficient in Shopify, Google Workspace and Slack, and you already use Claude or similar AI tools well

Bonus if you've:

• Worked in health, wellness, beauty or supplements, especially subscription-based

• Supported a fundraise process or a company opening a new market

• Used Meta Ads Manager, Klaviyo, Notion, Asana, Loop, Recharge, Triple Whale, Lifetimely or a helpdesk tool like Richpanel

WHAT SUCCESS LOOKS LIKE

First 30 days: You understand how the business runs, who owns what, and how the founder's schedule and priorities actually work. His inbox and calendar are under control, with drafts coming to him for approval. You've already taken the first clear tasks off his plate: invoice queries, ad-hoc access requests, scheduling.

First 60 days: You're triaging the inbox end to end, with drafts he barely needs to touch. You're handling supplier, agency and creator follow-ups independently, sitting in on calls in his place, and running one substantial project, most likely fundraise material or US launch admin, with only light supervision.

First 90 days: You're autonomous on everything recurring. Invoices, ad-hoc requests, low-value calls, and general admin no longer touch the founder's desk at all. You're catching things before they reach him rather than after; the process is documented, and you're already proposing what you should take on next.