This company has done over 2 billion dollars in sales, driving traffic to the same pages for years.  No matter which ad, angle, persona, or awareness stage brought them there. 

Nobody has ever built the layer of pages that would convert even better if they matched the ads and personas perfectly. 

That's the opportunity here. Not bland A/B tests on existing pages; They are looking for a funnel expert who could make magic happen with their level of traffic and diverse personas.

If you specialize in making high-converting funnels, listicles, PDP pages, advertorials, quizzes, optimizing upsell flows, etc., this will be exciting work.

WHO THEY ARE

A supplement and fitness brand built on performance marketing, moving fast and scaling faster, with a founder who's still deeply hands-on in the marketing. It's a lean, no-fluff operation where people are trusted to own their piece of the machine and are judged on results, not hours logged. The culture rewards sharp thinking and real ownership over process for process's sake.

This is a remote, full-time position.

WHAT’S IN IT FOR YOU

• A $100M-annualised traffic base with very little CRO applied to it. The biggest untouched conversion surface you'll likely ever get handed.

• Blank-slate authority. No legacy funnel to untangle, no committee to convince; you set the system.

• A dedicated builder from day one. No fighting for dev resources to test your ideas.

• Direct line to the founder. No layers slowing decisions down.

• A bonus structure where every win pays. No cap, every shipped lift earns.
  

WHAT YOU’RE GETTING INTO

• Own the LP-per-winner pipeline, shipping a congruent landing page within 5 business days of every ad that crosses the winner threshold

• Write all front-end copy yourself at first, from landing pages to listicles, advertorials, pre-landers, and PDP tests

• Rebuild the offer architecture around bundles, gift-stacking, and subscription-first structures, cutting discount dependency

• Build out post-purchase economics, from upsell chains to VSL scripts to take rates

• Run a contained direct-response checkout experiment, measured on revenue per visitor and downstream effects like chargebacks

• Maintain the Funnel Test Log, pre-registering every test with a hypothesis before it launches

• Handle personally or guide designers and tech to build your briefs exactly how they should look and function. 

• Build out your team as needed, but ideally you are good enough to carry this to massive wins before building out a team.  (If you already have A players that make you even better, that’s amazing too). 

WHO YOU ARE

• You have 5+ years of experience in DTC (agency/in-house), owned full-funnel work, front-end and back-end, with numbers to show for it

• You're an expert in Direct-response copywriting

• You've run CRO or funnels at a $3M+/month brand or equivalent DR operation

• You think in revenue per visitor, AOV, and LTV, while also obsessing over conversion rate. 

• You can build a congruent lander, same ad, same stage, same language

• You read consumer psychology as reflex, not recited theory.

• You obsess about deep research, customer interviews, reviews, ad comments, to inform your copy. 

• You move fast.  It doesn’t take you weeks to get a page live.  You have the skill to see an opportunity and get an elite-level test live quickly. 

WHAT SUCCESS LOOKS LIKE

• 30 Days: Test log live and running.  Multiple tests live, going after easy wins first while mapping out and briefing your bigger swings. 

• 60 Days: Your test velocity and win velocity are increasing, and you are unlocking real scale. 

• 90 Days: Your front-end pipeline is built out and running like a machine, and you are moving on post-purchase take rate and LTV.