This is the first in-house Google hire for a business that has already scaled its account beyond the capacity of two agencies. Spend has grown from $5k to $25k a day, with $50k a day now within reach.

You’ll take ownership of Google across Search, Shopping, PMax, Display, and YouTube, working across a portfolio of eCommerce stores. It’s a high-ownership role with a simple setup: you own the channel, and the founder is your only stakeholder.

WHO THEY ARE

An arts and crafts ecommerce group founded in 2016, now serving over 5 million customers across 20+ countries and adding 150,000 new ones every month. They launch hundreds of products a month with working artists and run local platforms in each market. Revenue is up around 400% year on year on a team of 35, which tells you most of what you need to know about the pace.

Ownership beats titles. An entire Black Friday campaign once went to an intern because he was the best person for it.
Data settles arguments, not seniority.
Bias to action. Decide, act, learn, move again.
Responsibility scales with output, not tenure.
High trust, high bar, adults talking to adults.

This is a fully remote, full-time role. Netherlands-based candidates can be hired as employees; everyone else is brought on as a contractor.

WHAT'S IN IT FOR YOU

Own Google in-house at a scale most media buyers only experience from the agency side.
Learn directly from the agency currently running the account before taking full ownership yourself.
Work closely with the founder, bringing the plan and getting decisions made quickly.
As spend grows towards $50k+ a day, so does the scope of the role—with the opportunity to build and lead a team.
Work remotely on European hours, with full ownership of the channel and a tracking stack that’s already in place.

WHAT YOU'RE GETTING INTO

Own Google across the group's stores: Search, Shopping, PMax, Display, and YouTube, from account structure down to daily optimisation.
Take daily spend from $20k–$25k towards $50k on target ROAS without diluting performance.
Push the account from demand capture into demand generation, unlocking non-branded search as the primary growth lever.
Manage branded and non-branded against separate ROAS targets, keeping blended ROAS as your north star.
Own PMax across full funnel, feed-only, and asset-only setups to prove which variations earn their budget.
Build the creative, copy, feed, and product testing cadence from scratch.
Test and figure out if YouTube can become a profitable acquisition channel.
Automate manual account management using AI to scale spend without scaling overhead.
Own channel reporting via Triple Whale and internal dashboards, presenting clear data alongside actionable recommendations.
Shadow the incumbent agency on the flagship store, absorb the strategy, and transition full ownership in-house.

WHO YOU ARE

Hands-on experience running and scaling Google Ads for DTC eCommerce brands.
Comfortable managing five-figure daily budgets and executing high-stakes decisions.
Deep knowledge of branded vs. non-branded search strategy and campaign segmentation.
Proven track record scaling PMax across full-funnel, feed-only, and asset-only setups.
Leverage AI and automation tools to streamline operations and focus on strategic optimization.
Highly accountable for daily account performance and ROAS metrics.
Goal-driven self-starter who takes end-to-end channel ownership without needing management oversight.

WHAT SUCCESS LOOKS LIKE