Growth Strategist (Google)

Most Google Ads managers spend their days inside the platform. This role goes a lot further.

You'll work with DTC brands generating $20M to $100M+ annually, understand how their businesses make money, which products drive profit and what makes their customers buy, then turn those insights into Google Ads strategies that drive real growth.

And you'll do it at a boutique agency where senior strategists own their accounts, work directly with clients and have the founder one Slack message away. No unnecessary layers, no hiding behind dashboards and no chasing ROAS at the expense of business results.

WHO THEY ARE

They're a boutique DTC growth agency managing over $100M in annual media spend for brands generating a combined $1B in revenue.

The founder helped scale one of the industry's best-known DTC performance agencies from 8 to 450 people through to an exit, bringing firsthand experience from two major retail businesses that are now clients.

Today, they're a team of around 20 across the US, Australia and Canada. They've deliberately stayed small, with experienced strategists working directly with clients.

Their approach is simple: understand the business first, then figure out how paid media can help it grow. They focus on commercial outcomes, not just platform metrics.

Their principles are simple:

• Honesty over polish. If something isn't working, say so and fix it.

• High autonomy, high accountability. Own your decisions and outcomes.

• Clear communication. Write clearly and keep everyone aligned.

• No layers. Direct access to senior leadership and the founder.

This is a fully remote, full-time employee role, working Pacific Time hours.

WHAT'S IN IT FOR YOU

• Big brands, serious budgets. Work with DTC brands generating $20M to $100M+ annually, managing Google Ads budgets of $50K to $300K per month and working directly with founders and leadership teams.

• Commission on your accounts. Earn commission on your portfolio alongside your base salary, with opportunities to increase your earnings as you progress.

• A clear path to grow. Progress from Growth Coordinator to Growth Director, with defined expectations and transparent promotion criteria.

• Training that makes you better. Two weekly company sessions, a training library, Google Ads office hours and 1:1 coaching from the Google lead.

• A data stack built for strategy. BigQuery with AI-assisted querying, Looker and Triple Whale, so you spend less time reporting and more time making decisions.

• Benefits that matter. Unlimited PTO, health insurance and a 401(k).

WHAT YOU'RE GETTING INTO

• Own Google Ads strategy and execution across 5 to 6 DTC accounts, including roadmaps, budgets, testing and optimisation.

• Understand each client's business, from product margins and customer behaviour to commercial goals, and turn those insights into actionable strategies.

• Lead Google Ads discussions in client meetings, connecting performance to revenue, MER, new-customer CAC and profitability.

• Plan for launches, promotions and peak trading periods, aligning Google with wider business priorities.

• Run structured experiments across PMax, Standard Shopping, bidding strategies, product feeds, YouTube and Demand Gen.

• Optimise account structure, feeds, conversion tracking, attribution and search term quality.

• Collaborate with paid social strategists and Growth Directors to align cross-channel growth plans.

• Improve team processes, from audit templates and QA to reporting and sharing best practices.

WHO YOU ARE

• You've got 3 to 5 years of hands-on Google Ads experience, with a strong track record in DTC ecommerce.

• You've worked agency-side, managing multiple client accounts and competing priorities.

• You know Google Shopping and Performance Max inside out, and understand how Google fits into the wider acquisition strategy.

• You think commercially, focusing on revenue, CAC and profitability rather than just ROAS.

• You're confident leading client calls, explaining performance and challenging assumptions when needed.

• You can turn product insights, customer behaviour and business goals into an effective Google Ads strategy.

• You're organised, proactive and comfortable managing 5 to 6 accounts independently.

• You're a clear, concise communicator, particularly in writing and on Slack.

• You're curious about where Google Ads is heading, including automation, AI and emerging ad formats.

Bonus if you've:

• Worked with feed management tools like DataFeedWatch or Feedonomics.

• Used BigQuery, Looker or Triple Whale.

• Explored AI Overviews, AI-powered search or emerging Google ad formats.

WHAT SUCCESS LOOKS LIKE

First 30 days:

• You understand each client's business, goals, budgets and how Google contributes to their growth.

• You've audited your accounts and identified opportunities for improvement.

• You've implemented your first quick wins and flagged tracking or attribution gaps.

By 60 days:

• You're independently managing Google strategy, budgets and testing across your accounts.

• You're leading client discussions and connecting performance to business results.

• Your testing roadmap is live, and you're contributing to team standards and best practices.

By 90 days:

• Your accounts are showing measurable progress against agreed business KPIs.

• You've contributed to the agency's Google Ads strategy and supported at least one new business pitch.

• You're fully owning your portfolio and becoming a trusted Google expert for clients and the wider team.