Back in March, the creator program at this rapidly scaling DTC brand was just a side project. By August, it was already driving 20% of their ad spend in their home market and expanding rapidly across three others.

Now comes the exciting part: scaling it into a primary global revenue driver. With revenue up 400% year-on-year and a lean team of 35 moving at incredible speed, the foundation is primed for exponential growth. To capture this momentum, they are creating a centralized, high-impact department from the ground up.

They are looking for a strategic builder to step into a high-autonomy environment, design their very first global creator strategy, and establish a world-class operational playbook. If you want a once-in-a-lifetime career experience shaping a startup during its most exciting hypergrowth stage - with total freedom and zero corporate bureaucracy - this is the role you apply for.

WHO THEY ARE

An arts and crafts DTC brand, founded in 2016, now serving over 5 million customers across 20+ countries and adding 150,000 new ones every month. They launch hundreds of products a month with working artists and run local platforms in each market. Revenue is up around 400% year on year on a team of 35, operating in full "entrepreneur mode" in a market with no direct competitors.

Ownership beats titles. An entire Black Friday campaign once went to an intern because he was simply the best person for it.
Data settles arguments, not seniority. The best idea wins, period.
Bias to action. Decide, try it, learn, move fast.
High trust, high bar. Adults talking to adults with zero corporate bloat.

This is a fully remote, full-time role.

WHAT'S IN IT FOR YOU

Full authority on day one over creative strategy, team structure, software tooling, agency partners, and budget allocation.
Supply content for a performance engine running €3.5M/month in paid ad spend (85% Meta).
Report directly to leadership with decisions happening in days, not quarters.
TikTok Shop launch across global markets sits directly under your leadership.
Inherit a team of 4 community managers, 6 assistants, external agency partners, and dual manufacturing hubs (US/China).
Executive coaching and learning resources paid for by the company.

WHAT YOU'RE GETTING INTO

Build the brand's first ever creative and creator strategy, that will continue to grow them into the next stages.
Decode what is actually converting across hundreds of thousands of pieces of existing content and turn that into a repeatable playbook that keeps the media buying team fed with assets that move ROAS.
Structure regional community managers operating across 4 key markets (NL, DE, US, UK) into one high-performing, centralized operation.
Own the TikTok Shop creator and affiliate strategy end to end as it launches globally within the next two months, the single biggest lever in the business this year.
Expand the program from 600 initial community members to 1,000+ active, high-volume creators globally.
Deliver high-converting ad assets to the media buying team, lifting creator content as a share of total ad spend in every market.
Set clear SLAs for external seeding and TikTok agencies, measuring them strictly on performance and usable assets over activity reports.

WHO YOU ARE

You have built and scaled a DTC creator or affiliate program from scratch (must be prepared to share case studies or portfolios demonstrating past channel growth).
5+ years in creator, influencer, or performance community management, owning strategic decisions and channel economics.
Experience managing and optimizing substantial monthly seeding budgets (€30k–€50k+).
At least 2 years directly managing a team, including coaching junior managers and assistants.
You understand paid media metrics (Hook Rates, CTR, ROAS) and know how to bridge the gap between creator content and ad account performance.
You thrive in high-speed, autonomous environments and are comfortable operating in European time zones for real-time collaboration.

Bonus points if you have taken TikTok Shop from launch to a major revenue channel, or have phased out external agencies to bring capabilities successfully in-house.

WHAT SUCCESS LOOKS LIKE

First 30 days: You have audited all 4 markets, introduced immediate budget controls, and presented the company's first formal creative strategy.
By 60 days: Your global operational playbooks are live, team SLAs are active, and performance data proves your strategic adjustments are working.
By 90 days: 100+ VIP creators active globally producing top-performing ad content, with creator-driven ads representing a significantly larger share of total global ad spend.