Head of Growth (Direct Response)

An eight figure DTC beauty brand has a hero product that already sells at scale. The next chapter is turning it into a full beauty range, a brand customers stay loyal to, and a nine figure business.

They need one person to own revenue growth from the first line of an ad to the last email in a retention flow. Copy, creative strategy, offers, funnels, email, SMS, subscriptions and retention all sit with you, and you report straight to the founder.

If you've written the VSLs and advertorials that scaled, built the team around them, and want the scope to take a brand to nine figures, read on.

WHO THEY ARE

A DTC beauty brand doing eight figures a year, with a proven hero product and a creative engine that already works at scale. The founder is hands on, decides fast and sets priorities in 90 day cycles. The plan is clear: expand into a full range, build retention that compounds, and become one of the major nine figure players in DTC beauty.

• Direct response at the core: UGC, advertorials, VSLs, quizzes, PDPs and AI creative

• Live performance data and weekly reporting on every number that matters

• Losing ideas get killed early, winners get doubled down on

• AI native: the team uses AI to raise output and testing velocity

This is a full time, remote role. Candidates based in the US are preferred.

WHAT'S IN IT FOR YOU

• An engine that already works. The product and creative machine are proven at scale, so your energy goes into growth, not rescue.

• A direct line to the founder. No layers between you and decisions. Priorities are aligned every 90 days and calls get made fast.

• Budget to build your team. You'll have the backing to hire the 6 to 8 key players across front end, back end and media.

• Time for high leverage work. A copy manager runs the day to day task flow, so you stay on the work that moves revenue.

• Ownership of the whole number. Acquisition and retention, front end and back end. You own revenue, not just creative output.

• A real shot at nine figures. New SKUs, new offers and a full range launch are on the roadmap, and you'll be the one shaping them.

WHAT YOU'RE GETTING INTO

• Steer the creative team toward the copy assets with the highest odds of winning and the biggest upside, running a weekly call on key metrics and ideas while a copy manager tracks execution in Notion

• Kill weak copy early, working 1:1 with the head strategist before it burns video production, design and media spend

• Make the brand elite across every format: UGC, advertorials, PDPs, quizzes, VSLs and AI creative

• Launch new offers and SKUs that work as cross sells to the existing list and as cold traffic plays at scale, with the judgement to avoid months spent testing a losing idea

• Build a world class creative department: the systems, SOPs, metrics, feedback loops and standards that make top writers want to bring their winners to you

• Grow back end revenue, subscription take rate and flow performance by leading the email and SMS team, hiring 1 to 2 key back end players and raising the bar on promotions, launches and segmentation

• Run buyer surveys to learn why customers buy, then feed those insights into front end creative and use them to validate new SKUs cheaply

• Open up new back end levers as the team matures: post purchase education, refund saves, loyalty, in package inserts, direct mail and call centre scripts

WHO YOU ARE

• You have 4+ years in DTC direct response, with at least 3 of them leading copy and creative teams

• You've personally led growth at a DTC brand doing $5M+ a month, ideally through a scale up to nine figures

• You're an elite direct response copywriter with VSLs, sales letters, advertorials, quizzes and PDPs that scaled

• You've launched new offers or SKUs that won on cold traffic

• You've run or overseen email, SMS and subscription retention

• You've built a team from the ground up: hiring, SOPs, feedback loops and performance standards

• You're an operator, not an advisor. You get into the copy and the calls yourself while building the team around you

• You hold high standards and make fast decisions, killing losing ideas early and doubling down on winners

• You think in systems and build the machine instead of becoming the bottleneck

• You lead with data, you're comfortable owning revenue numbers, and you use AI to raise output and testing velocity

Bonus if you've:

• Worked in beauty, skincare or anti ageing

• Sold to women 50+

• Scaled a subscription first brand

WHAT SUCCESS LOOKS LIKE

• First 30 days: You know the offers, funnels, data and team inside out. The weekly creative cadence is running and you've identified the first big tests.

• By 60 days: The first big tests are live and reading results, testing velocity is climbing, and the search for your back end hire is underway.

• By 90 days: Copy department SOPs and standards are in place, testing velocity is up, the first new offer is in test, and the back end hire is made or in progress.