Zero retail doors today. National US distribution is the goal, and you’re the one who gets it there.

You’ll build the channel from the ground up: the strategy, the buyer conversations, the P&L, the brokers, the ops and eventually the team. And you’ll judge all of it by sell-through, by whether the product keeps moving once it lands on the shelf.

WHO THEY ARE

A portfolio of DTC brands, led by a natural skincare line made for women 45 and over. Two of the brands already sell on Amazon alongside their own direct channels, and the business is now ready to grow well beyond online.

Their culture is shaped by six clear values:

Extreme Urgency. Every second and every possible transformation matters.
Quality Dominance. They make the best products in the world, no shortcuts.
Radical Ownership. If you see a gap, you fill it. You don't wait to be assigned.
Customer Obsession. They're closer to the customer than any other brand.
Unconditional Team Commitment. The team's win is your win. You cover for each other.
Always Find a Better Way. If something can be done 10x better, you propose it.

This is a fully remote, full-time role.

WHAT'S IN IT FOR YOU

A channel that’s yours to shape. You’re building US retail from scratch, so the account mix, the strategy and how it all runs are your call.
Real upside. Performance bonuses plus synthetic equity, so the value you create comes back to you.
A direct line to the decision-maker. You report straight to the person running the business, and good ideas move quickly.
A remit that keeps growing. Once the first brand is working in retail, the rest of the portfolio follows, and your scope grows with it.
Your own team. As the channel scales, you decide who to hire and how the team is built.
Fully remote. Work from wherever you do your best work.

WHAT YOU'RE GETTING INTO

Shape the US retail strategy for the lead brand, deciding which accounts come first and how the launch unfolds.
Open doors with buyers at Ulta, QVC/HSN, Credo and Whole Foods, then turn those first conversations into lasting partnerships.
Own the channel P&L end to end, weighing every trade spend decision against what it actually returns.
Steer the channel by sell-through, reading what’s moving off shelf and adjusting quickly when something isn’t.
Build the retail operation behind the scenes and bring on brokers who can carry the brand further than one person could alone.
Take what works for the first brand and roll it out across the rest of the portfolio.
Grow and lead the retail team, hiring the people the channel needs as it scales.

WHO YOU ARE

You’ve personally taken a DTC beauty or wellness brand from its very first purchase order to national US distribution, and you were the one driving it.
You’ve built retail from a standing start rather than inheriting accounts that were already on shelf.
You have genuine, working relationships with US retail buyers who know you and take your calls.
You run retail on sell-through, not sell-in, and you know which levers keep product moving once it lands.
You plan every launch around the end consumer, because they’re the ones who earn you the reorder.
You’ve owned a channel P&L and treat trade spend as an investment that has to prove its worth.
You know retail ops and broker management well enough to set both up yourself.
You’re as happy rolling up your sleeves as you are setting strategy, and you don’t wait for a team to exist before getting things done.

Bonus if you've:

Worked directly with Ulta, QVC/HSN, Credo or Whole Foods
Launched a clean or natural beauty brand in retail
Built a retail team from the ground up

WHAT SUCCESS LOOKS LIKE

30 days: You’ve mapped the retail opportunity for the lead brand, prioritised your target accounts, built the first channel P&L model and reopened conversations with buyers you already know.
60 days: Pitches are in front of your priority buyers, your broker set-up is decided and the retail ops needed to fulfil a first order are underway.
90 days: The first purchase order is landed or close to it, with a sell-through plan ready for launch and a clear view of the next accounts and first hires.