Sr Paid Social Strategist

You'll run paid social for DTC brands spending $250K to $3M+ a month, inside a setup that already handles the reporting for you. Documented playbooks, an AI workflow built around how buyers actually work, and a founder who sits in the accounts with you.

Your days go into Meta and TikTok: reading the data, running the tests, making the calls that move the numbers. That's the job.

WHO THEY ARE

A boutique, AI-native performance marketing agency covering media buying, growth strategy and performance creative. A lean senior team working with DTC brand partners that spend $250K to $3M+ a month on paid media, with results for well-known names in apparel, wellness and sleep, and a client retention record to match. They're growing from their current roster towards 25 to 30+ brand partners, and the media buying team grows with it.

• Small senior team, high visibility, real accountability

• Fully documented playbooks for buying, testing, measurement and account management

• Reporting, analysis and research run through AI systems that are already built

• Fully remote with an "in-office mentality": high communication, high ownership

This is a full-time, fully remote contractor role. You'll work PST or MST business hours.

WHAT'S IN IT FOR YOU

• Uncapped bonus on every account you run. Each account is measured monthly against its KPI target. Hit it and you earn the full bonus for that account. Run a full portfolio well and it stacks up every month.

• A system built for buyers. You inherit the playbooks behind results like scaling a brand from $50K to $500K a month on paid social. No rebuilding from scratch.

• Reporting off your plate. AI workflows handle reporting, analysis and research, so your hours go into the accounts and your craft.

• Direct access to the founder. You're paired with the founder and a Senior Growth Strategist on your accounts, working side by side and owning the outcome together.

• A real path to leading clients. Client ownership isn't a requirement on day one. Build the strategic and client skills and you'll take on wider scope, fast.

• Room to grow with the agency. The roster is heading towards 25 to 30+ brand partners. Progression here is set by performance.

WHAT YOU'RE GETTING INTO

• Own daily execution on a portfolio of DTC accounts across Meta, TikTok and AppLovin

• Run structured tests on creative, audiences, offers and campaign structures

• Optimise every day based on performance data and platform mechanics

• Build clean, scalable campaign structures and keep them documented

• Read performance at the business level: ROAS, CAC, MER, NCAC and the client's P&L

• Bring recommendations to standups and client calls before anyone asks, and flag risks and pacing issues early

• Feed sharp performance insights back to the creative strategists so the next round of ads lands harder

• Spot gaps in the AI systems and help make them better

WHO YOU ARE

• You have 2 +  years buying paid social for DTC ecommerce brands, with Meta as your main platform

• You've personally managed accounts spending $250K+ a month on paid social

• You can talk through specific ROAS, CAC and revenue targets you've hit, with numbers

• You're advanced in Meta Ads Manager and comfortable in TikTok Ads Manager

• You understand MER, NCAC, LTV:CAC and how media decisions land on a client's P&L

• You're confident in Excel or Google Sheets for analysis and reporting

• You already use AI tools like Claude and ChatGPT every day in your work

• You take ownership of account performance and act without waiting to be told

• You can work PST or MST business hours

Bonus if you've:

• Had meaningful involvement in accounts spending $500K+ a month

• Run TikTok at scale

• Worked agency side, managing several client accounts at once

• Used Triple Whale, Northbeam, Motion or Shopify analytics

• Presented performance to clients

WHAT SUCCESS LOOKS LIKE

• 30 days: You know the playbooks, testing frameworks and AI workflow inside out. You've shadowed the account teams and you're running your first accounts with support.

• 60 days: Your tests are live, your optimisations are landing, and the strategy leads hear about risks and wins from you before they spot them.

• 90 days: You're independently running day-to-day execution on 3 accounts at or above their current performance, and the strategy leads trust those accounts in your hands.