YouTube & Google Media Buyer

You’d be the person fully focused on Google and YouTube for one of the most aggressive direct-response brands in health and fitness. There’s a deep bench of offers, funnels and creative waiting to be tested. Your job is to find the next level of profitable scale, and to tell the creative team exactly what to make to get there.

If you’re the buyer who looks at a dashboard and immediately starts thinking about hooks, angles and what to brief next, keep reading.

WHO THEY ARE

A high-volume direct-response company in health and fitness, running quiz and VSL funnels across YouTube, Meta, TikTok, Snapchat and more. They test new ads, hooks, scripts, audiences, landing pages and offers every single week. Decisions are made on backend revenue, not just what the platform says, with proper server-side tracking and BI behind every call.

• Performance-driven team that moves fast and tests constantly

• Strong performers get room to bring ideas and own outcomes

• Creative is central to how they grow, not an afterthought

• Learnings are shared across every paid channel

This is a fully remote, full-time role. US-based candidates will be hired as employees; international candidates will be brought on as contractors. You’ll need solid overlap with US business hours (Pacific Time focus) when campaigns are being monitored and decisions are made.

WHAT’S IN IT FOR YOU

• Work with serious budgets. You'll manage campaigns spending anywhere from $10k to $100k+ per day, with the resources and ambition to scale even further.

• Make a real impact on growth. You're not inheriting a stagnant account. You'll work with an established, profitable acquisition engine and have the opportunity to take it to the next level.

• Shape the creative strategy. Your insights will directly influence what gets produced next, from new hooks and messaging angles to entirely new creative concepts.

• Test, learn, and scale. With a constant flow of new offers, creatives, and funnels, you'll have the freedom to experiment without being held back by lengthy approval processes.

• Grow with the business. As you demonstrate results, you'll have the opportunity to take ownership of larger budgets, additional offers, and broader acquisition strategies, with potential to move into leadership.

• Get rewarded for performance. Performance-based bonuses become available once you've demonstrated consistent, profitable scaling against agreed KPIs.

• Benefits for US employees. Paid time off, paid sick leave, health insurance, and a 401(k) match.

WHAT YOU’RE GETTING INTO

• Take hands-on responsibility for campaign performance across YouTube, Demand Gen, and Search, with a strong focus on scaling YouTube.

• Identify opportunities to increase daily spend while maintaining CPA, ROAS, and other key performance targets.

• Analyse winning and underperforming ads, identify creative fatigue, and provide actionable briefs to the creative team.

• Continuously test new hooks, audiences, campaign structures, offers, landing pages, and funnels to unlock additional scale.

• Look beyond campaign metrics to understand how landing pages, quizzes, VSLs, and conversion flows affect acquisition performance.

• Use platform reporting, backend revenue data, attribution tools, and BI dashboards to evaluate performance and guide optimisation.

• Work closely with analytics and technical teams to identify tracking discrepancies, resolve performance issues, and improve measurement.

• Proactively identify growth opportunities and propose experiments rather than waiting for someone to tell you what to test.

• Share performance insights, explain what's driving results, and outline what you're testing and why.

WHO YOU ARE

• You have significant hands-on experience managing and scaling YouTube direct-response campaigns, with experience consistently spending $50k+ per day.

• You've successfully taken campaigns from smaller budgets to substantial daily spend while maintaining profitability, and can explain the strategy behind your results.

• You're highly experienced with Google Ads, particularly YouTube and Demand Gen, and genuinely enjoy being hands-on in the accounts.

• You understand what makes direct-response creative convert and can translate campaign performance into clear, actionable creative briefs.

• You're comfortable working with VSLs, quiz funnels, and other direct-response acquisition models.

• You have a strong understanding of CPA, ROAS, CPC, CVR, and attribution, and know why backend performance doesn't always match platform reporting.

• You're naturally analytical, detail-oriented, and quick to identify why performance is changing.

• You're proactive, commercially minded, and constantly looking for new ways to improve performance.

• You take ownership of your results and don't need someone chasing you to make things happen.

Bonus if you’ve:

• Worked in health, fitness, supplements, info products, and quiz / VSL funnels or similar DR verticals

• Used GTM, GA4, attribution platforms, or BI tools like Sigma